Build Decolonized Strategy
Community-led strategy and evaluation
We support communities in decolonizing systems and building leadership from the margins.
You are ready to move beyond performative equity work and build authentic power with communities most impacted by systemic inequities.
You recognize that traditional approaches haven’t shifted power or addressed root causes. You’re ready to decolonize your practice.
You like to bridge the gaps.
You are ready to decolonize your work but need clarity on what that means and how to do it.
You believe those most impacted should shape the direction of your work.
You are ready for strategy, evaluation and narrative change that advances your mission with an orientation toward justice.
You understand that changing narratives without shifting power and resources does not create material change.
What We Do
Facilitate Toward Clarity
Build Collective Power
Facilitate processes that redistribute decision-making and build shared understanding without colonial hierarchies.
Evaluate With Purpose
Center Community Knowledge
Evaluation that honors community wisdom and moves beyond rigid metrics to measure what truly matters to impacted communities.
Plan with Justice in Mind
Build Self-Determined Strategy
Strategic planning centered on community members, ensuring those most impacted shape the direction and outcomes.
About Us
Speaker
Create Good is a BIPOC woman-led organization founded by Naaima Khan to decolonize approaches to social change. We support communities building power from within.
In over 15 years in challenging systemic inequities, Naaima brings deep insight from experiences of marginalization and a commitment to building power alongside communities, not for them.
At Create Good, we believe justice isn’t just a goal - it’s a practice. It’s time to move from repeatedly observing how systems fail to live up to their promises to building into the work that we know is more effective.
The social good sector can and should do better.
Our Mission
We support communities in decolonizing systems and building leadership from the margins.
What Our Clients Say
“Naaima is an engaging and provocative presenter who encourages participants to be vulnerable.”
-The Open Door
“Naaima was kind, thoughtful, extremely prepared and a good facilitator, especially her willingness to be responsive to expressed needs of the group. I think we are in good hands with Create Good and I'm excited to continue this process!”
-826 MSP
“What I have enjoyed most about collaborating with Naaima is her gift of process facilitation. When we built our logic model, we had both ENFPs and ISTJs (Myers Briggs) on our planning team. Naaima facilitated a process that recognized, incorporated, and leveraged the divergent thinking and preferred communication styles of all our participants which led to an outcome that exceeded expectations.”
-Eric A., Stillwater Public Schools
“Naaima built our team’s capacity to do and enjoy program evaluation. She was helpful in getting us clarity on what data we needed, a plan for how to collect it and a method for using it to improve our programs.”
-StoryArk
"Energetically, I felt that you truly cared about our success. You came with questions, concerns, attunement to what was needed, and naming things that were issues."
-Brooklyn Bridge Alliance for Youth
“Create Good did an amazing job translating our needs into an understandable, useful, racial equity-centered evaluation. The logic model and evaluation plan Create Good developed were straightforward and spot on. They constantly asked for feedback and made adjustments. Naaima was very easy to work with and was always prompt, forward thinking and reflective.”
-Center for Economic Inclusion
Our Decolonized Approach
Our work is rooted in:
Community sovereignty and self-determination
Power redistribution, not representation
Multiple ways of knowing beyond Western metrics
Building from the margins, not imposing from the center
Challenging systems that extract rather than invest
Featured Clients
The Brooklyn Bridge Alliance for Youth (BBA) is a multi-sector collaborative committed to equity in positive youth development.
The Alliance includes the Cities of Brooklyn Park and Brooklyn Center in the Northwestern suburbs of Minneapolis, the school districts they encompass, two community colleges, Hennepin County, and youth in those communities.
BBA partnered to center community voices in shaping their organizational strategies and direction.
826 MSP’s mission is to amplify the voices, stories, and power of K-12 BIPOC students through writing, publishing, and leadership programs. Its work is grounded in its community and specific schools.
826 MSP partnered to center community voices in shaping organizational direction, ensuring those most impacted lead the change.
Three Rivers Fibershed (TRF) is the Minnesota affiliate of Fibershed which develops regional and regenerative fiber systems on behalf of independent working producers.
Specifically, they expand opportunities to implement carbon farming, rebuild regional manufacturing, and connecting end-users to farms and ranches through public education.
TRF partnered with Create Good to develop shared values that act as a catalyst for the organization’s work on equity.
The Open Door provides food support for low-income individuals and families across Dakota County.
Staff invited Create Good to annual board retreats to plan how the organization can further authentic relationships with communities.
The Minnesota Alliance on Crime (MAC) connects systems, service providers, and victims to advance the response for victims of all crimes.
MAC is a membership coalition of more than 90 crime victim service organizations in Minnesota committed to supporting crime victims.
The Alliance worked with Create Good to unify its membership under shared values, clarify its vision and operationalize its commitment to equity.
StoryArk helps K-12 students initiate creative teams in which they collaborate to produce narrative podcasts, short films, and a literary magazine that publishes prose, poetry and visual arts.
With Create Good, StoryArk used a participatory process to build out its evaluation framework.
Our Services
There are a variety of ways that we can help you decolonize your work.
Facilitating
Consulting
Workshop
